Improving Comprehension of Measurements Using Concrete Re-expression Strategies

It can be difficult to understand physical measurements (e.g., 28 lb, 600 gallons) that appear in news stories, data reports, and other documents. We develop tools that automatically re-express unfamiliar measurements using the measurements of familiar objects. Our work makes three contributions: (1) we identify effectiveness criteria for objects used in concrete measurement re-expressions; (2) we operationalize these criteria in a scalable method for mining a large dataset of concrete familiar objects with their physical dimensions from Amazon and Wikipedia; and (3) we develop automated concrete re-expression tools that implement three common re-expression strategies (adding familiar context, reunitization and proportional analogy) as energy minimization algorithms. Crowd-sourced evaluations of our tools indicate that people find news articles with re-expressions more helpful and re-expressions help them to better estimate new measurements.